Your website may very well be the most powerful tool in your marketing kit. Not only is it the place prospects and clients go to learn more about you and your services, but it has a huge impact on their ultimate purchase decision. This was concluded from a survey conducted by RainToday.com that included more than 200 buyers in professional services purchased, such as construction services; IT consulting and services; legal services; management consulting; marketing, advertising, and public relations; and training services.
The influence of professional services websites on purchasing decisions has increased significantly over the past four years. According to the survey, 74% of buyers report the service provider’s website holds at least “some influence” over their ultimate decision to buy services from the provider.
It’s clear that professional services firms must take advantage of this power. With well-designed websites they can:
- Establish that they are professional: through professional design, writing, and arrangement of content.
- Establish that they are worthy of consideration: through an overview of their services, their client list, biographies and case studies that show how they helped clients and delivered what they promised.
- Establish themselves as an authority: through blog posts, publications, videos, and other resources to help build credibility, reliability, and trust-all essential elements necessary to win clients
