SOFIE has a vision to improve patient outcomes by developing and delivering molecular diagnostics and therapeutics (theranostics). In order the achieve this vision, SOFIE needed to show its robust radiopharmaceutical production and distribution network, mature contract manufacturing services, and now, high value theranostic intellectual property. This required a new campaign to show how SOFIE is poised to deliver on the promise of radiopharmaceuticals both today and in the future.
jscTEK worked alongside the expert SOFIE team to develop new messaging and imagery for the brand using facility photos to create unique images that set them apart from the competition. We updated all marketing collateral, including PowerPoint presentations, brochures, and conference banners to align with the new look and messaging. We also developed an industry leading website that is scalable and easy to use to drive leads and educate the nuclear medicine community on the value of theranostics in preparation for the opening of a new cutting edge Theranostics Center of Excellence. The website is fully responsive on mobile and tablets with an interactive pharmacy map and robust news and events section to convert leads to new clients. We also updated their social media profiles and built the framework for an educational webinar series that will drive traffic to the new website.