Quick Facts

Industry Pharmaceuticals
Website - Now part of the GE product portfolio

Services
Brand Positioning
Web Design + Development
Multichannel Campaign

Challenge

Cerianna (fluoroestradiol F 18) is the first FDA-approved F-18 PET imaging agent specifically indicated for use in patients with recurrent or metastatic breast cancer. With a new product launch on the horizon, Zionexa USA needed a partner to develop its digital presence and educate the market.

Solution

jscTEK developed a custom, fully responsive website for Cerianna that focused on ease of use, branding and physician education. We created the site to allow interpreting physicians to receive on demand training via a portal that leverages an NPI authorization API for verification purposes. Integrated with tracking metrics to monitor and improve site conversions and performance as they grow, the site is also fully compliance with FDA guidelines.

Impact

As a result, the FDA has approved Cerianna™ (fluoroestradiol F 18) injection for intravenous use. The jscTEK developed interpreter training program has become a market leading program. Cerianna (fluoroestradiol F 18) is the first FDA-approved F-18 PET imaging agent specifically indicated for use in patients with recurrent or metastatic breast cancer.

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