Challenge
IONETIX came to jscTEK with a brand that needed a refresh along with the need for new
messaging that speaks to their audience. They were finding that Cardiologists were not moved by their current positioning. jscTEK partnered with the IONETIX team to develop new positioning for the brand that looks clean, clinical, and modern. We also update and manage their social media profiles and built the framework for an educational webinar series that will drive traffic to the new website and convert leads to new clients
Solution
jscTEK worked alongside the expert IONETIX team to develop new positioning for the brand that looks clean, clinical, and modern. We updated the brand colors, fonts, and imagery and developed new messaging focused on the "new pathways" for bringing N-13 Ammonia to cardiologists. Next, we designed and developed an industry leading website that is scalable and easy to use to drive leads and educate the Cardiac PET community. The website is fully responsive on mobile and tablets with a dynamic news and events section to convert leads to new clients. We also updated their social media profiles and built the framework for an educational webinar series that will drive traffic to the new website.
