IONETIX is a leading cyclotron technology and isotope manufacturing company, most well known for it's compact cyclotron technology. IONETIX came to us with a need to develop a new campaign to show the market their pioneering new approach to Cardiac PET that makes offering superior Cardiac PET imaging simple and affordable. The organization needed a new message that speaks to the Cardiology community and a stronger digital presence to support the fact that bringing N-13 Ammonia into their practice is now accessible.
jscTEK worked alongside the expert IONETIX team to develop new positioning for the brand that looks clean, clinical, and modern. We updated the brand colors, fonts, and imagery and developed new messaging focused on the "new pathways" for bringing N-13 Ammonia to cardiologists. Next, we designed and developed an industry leading website that is scalable and easy to use to drive leads and educate the Cardiac PET community. The website is fully responsive on mobile and tablets with a dynamic news and events section to convert leads to new clients. We also updated their social media profiles and built the framework for an educational webinar series that will drive traffic to the new website.