Challenge

The spin off for the new company left limited US presence and limited time to create the new name, brand, and prepare for a drug launch.

Strategy

The project kicked-off with a global strategy and brand training session with the newly created team, we identified key words, positioning for mission, vision, and values and brainstormed creative names. After over 300 names, the client chose Zionexa to represent a keen focus on innovation and collaborative approaches in developing and commercializing the next generation of radiopharmaceuticals. The logo and landing page were then designed and launched to reflect this brand vision.

Zionexa Website
Zionexa Mobile

Quick Facts

Zionexa

Formerly a French company called Cyclopharma, the pipeline was separated to created a new company with a US presence. The new company, now Zionexa, needed a new brand package to consist of a new name, logo, brand story, and tools to support a successful launch. The goal consisted of creating a strong, sustainable identity, organizational effectiveness, and value creation in preparation for a global drug launch. This new, well-defined strategy serves as the vehicle to maximize the brand image fostering internal and external communications and engagement activities.

Challenge

The spin off for the new company left limited US presence and limited time to create the new name, brand, and prepare for a drug launch. We needed to give them a website that created brand awareness and improve their web presence for a better way to showcase their new company.

Strategy

Our objectives were clear from the start. Zionexa needed an informative new site to appeal to user of all platforms from desktops to mobile. From a user experience standpoint, we restructured the site architecture to plot clear paths for users. Users can quickly and easily find out about the company, the pipeline, resources and contact information. We leveraged messaging from the brand platform to start the conversation about “Who We Are” and “How We Help” to resonate with visitors.

The creative direction of the new site aimed to compliment Zionexa's market position as Molecular Imaging experts with innovative technology to influence for patient pathways. We designed a new site that is powerful and professional, serving as a solid foundation on which we enhance Zionexa's online presence. Imagery throughout is dynamic, patient-focused conveys the expert solutions that Zionexa provides.

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