Neuraceq

Quick Facts

Industry Healthcare
Website www.neuraceq.com
Services Product Positioning / Web Design + Development

Challenge

Life Molecular Imaging Limited (LMI) is poised for an exciting phase of growth as we enhance our brand visibility and boost product awareness to solidify and expand our market share. With new therapeutics on the horizon and the potential for increased reimbursement for our diagnostic tools, we are ready to capitalize on emerging opportunities. Join us as we lead the way in innovative imaging solutions that redefine patient care.

Solution

jscTEK collaborated with the expert team at LMI to craft fresh messaging and visuals for the Neuraceq® brand. We implemented a strategy to utilize digital tools that position LMI ahead of competing products. This new campaign has been deployed across the website and at key events, including SNMMI, AAN, and AAIC booths, significantly enhancing LMI’s visibility within the nuclear medicine community.

Neuraceq website
Neuraceq mobile

Impact

As a result, LMI has adopted a metrics-driven approach to their marketing efforts. The objective is to improve keyword rankings over the next 12 months, making it easier for neurologists to find and refer their product. We’ve also observed a rise in webinar attendance and greater engagement across all channels. Additionally, the sales team is now better aligned with new marketing collateral, a revamped conference booth, and supporting clinical materials, including case studies and webinar recordings, to enhance outreach to prospects.

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