Selected work
What the work proved.
Strategy decided what got built. The market decided whether it held.
A launch, an approval, a data readout, a conference. Every engagement on this page was built toward one of those. Life sciences and healthcare, where the audience is expert and every statement gets checked.
Neuraceq®
A product pending FDA approval, and two audiences that read different journals. The model came first: a United States commercial plan that set segmentation and targeting, and carried the forecast the launch was measured against. Then the product site built to reach both.
Molecular Imaging Services
MIS works as a partner to the practices it serves, and its platform described a service. We rebuilt it around what MIS does for a practice, with an education library added at the relaunch, and carried that structure into the physician and patient materials, the booths, and the social profiles.
SOFIE
A production network, contract manufacturing, and theranostic intellectual property, and one platform that had to serve all three. A pharmacy locator that answers the coverage question in one step, an education hub the field works from, and a separate path for each business, maintained in house. The positioning followed from the structure.
IONETIX
Cardiologists were unmoved by the positioning already in market, in the client’s own words. We rebuilt the platform around the pathways that bring N-13 Ammonia into a cardiology practice, with a clinical case library at its center and a news and events section the team publishes in house. The identity followed.
Cerianna™
A first-in-class launch, and a reading workforce that had to be ready for it. We built the product site with a physician training portal inside it, gated by NPI verification against a live licensure record, and instrumented from day one. jscTEK operated the platform for two years. The portal has since been retired.
Zionexa
A spin-off with a drug launch on the calendar. The engagement opened on a targeting analysis: federal claims data linking provider utilization to prescribing, joined to investigator records and the client’s own footprint. Then the market entry model, the brand, and the platform.
Protech Dental
A laboratory sells to dentists, so the questions are materials, indications, turnaround, and case submission. We built the platform around how a case reaches the laboratory, with the prescription form reachable from any page, and we have hosted and maintained it since.
The Robert Sylvia Group
An outpatient mental health clinic and a psychiatric rehabilitation program in Baltimore. The person arriving is in distress, or acting for someone who is, and usually on a phone. We built the platform around the three answers that decide whether they call, reachable from the opening screen.
Oncidium foundation
Patients, practitioners, and experts arrive with different needs, and one structure has to serve all three. We built the platform around a searchable library of more than a hundred and fifty radiotherapeutics, filterable six ways, with a custom map and an ambassador program alongside it. The team adds entries itself.